About Me

I am a Commerce Cloud Success Architect at Salesforce, specializing in designing and championing complex architectural solutions for global enterprise clients. I bridge the gap between high-level business strategy and deep technical execution.

My expertise lies in the Salesforce B2C Commerce (Demandware) ecosystem, where I serve as a trusted advisor to Signature Success customers. I thrive on translating intricate client challenges into secure, high-performance, and scalable architectures - leveraging everything from legacy Script and Pipelines to modern Headless Commerce (PWA Kit) and Composable Storefronts.

Throughout my career, I have evolved from a hands-on developer to a strategic lead, consistently focusing on:

  • Architectural Excellence: Designing robust data models and DevOps workflows that support multi-national, high-velocity commerce.
  • Performance Optimization: Ensuring enterprise-level storefronts operate at peak efficiency under the most demanding conditions.
  • Stakeholder Alignment: Communicating technical roadmaps effectively to audiences ranging from engineering teams to C-suite executives.

I am passionate about the evolution of the Salesforce platform and dedicated to helping the world’s most ambitious brands unlock the full potential of their digital investments.

Badges

Experience

  1. Commerce Cloud Success Architect

    Salesforce

    • Provide high-velocity architectural advisory and strategic guidance to enterprise clients within the Signature Success Plan
    • Serve as a Lead Subject Matter Expert for B2C Commerce (Demandware), translating complex business challenges into scalable, secure technical solutions
    • Architect and champion advanced platform implementations, including Headless Commerce (PWA Kit, SCAPI/OCAPI), SFRA, and legacy Script/Pipelines
    • Advise a diverse range of stakeholders—from developers to executives—on performance optimization, enterprise data modeling, and DevOps best practices
    • Collaborate within an international expert team to design and champion complex architectural standards for global B2C storefronts

  2. Salesforce Commerce Cloud Tech Lead

    DEPT®

    • Led PWA Kit migration for SFRA project
    • CDN migration from Yottaa to Akamai over eCDN Cloudflare
    • Global-E integration
    • Owned estimates, architecture, release plan, and code quality

  3. Salesforce Commerce Cloud Tech Lead

    Speroteck (staffed to Capgemini & Fenom Digital)

    • Supported hybrid SFRA + headless build
    • Migrated from SiteGenesis Pipelines to SFRA
    • Added new EMEA/APAC sites
    • Implemented multi-currency pricebooks, tax/shipping rules, and inventory integrations
    • Launched three additional locales

  4. Salesforce Commerce Cloud Tech Lead

    OSF Digital

    • Code and data replication, production releases, team support and mentoring
    • Git branches management, code reviews, documentation, estimations
    • Added a new country for shipping

  5. Salesforce Commerce Cloud Developer

    OSF Digital

    • Created D2C storefront
    • Implemented Einstein product recommendations
    • Configured A/B tests

  6. Full Stack Web Developer

    Self-Employed

    • Created websites for small businesses
    • Backend and frontend development
    • SEO, performance optimization
    • Configured servers, domains, DNS, Apache, htaccess

Education

  1. Master of Software Engineering

    Ivano-Frankivsk National Technical University of Oil and Gas, Ukraine

    • Diploma with Honors
    • WES evaluation Apr 2024 — U.S. equivalent: Master’s degree

Reviews

Notable Clients

Under Armour
Shoe Carnival
Hot Topic
BoxLunch
Helzberg Diamonds
Joann Fabrics
NetGear
Casper
StriVectin
Roots

Certifications

Salesforce B2C Commerce Architect Certification
Salesforce B2C Commerce Developer Certification